4M Storytelling is a method that utilises storytelling-structures and -analysis designs, which is currently in development. It is an international, Erasmus+ funded project.
As a storytelling tool, 4M Storytelling applies a narrative system for basically any kind of content that can benefit from such a structure. It organises elements into a perspective that allows ease of scrutiny.
"4M" stands for four modules, which are the four main focus areas of the project:
- Creative Expression
- Media and Advocacy
- Participation
- Fundraising
The project primarily aims to support youth, youth and cultural workers, organisations, and journalists.
It is a collaborative effort of Yours sincerely and seven other organisations from across Europe:
- Associazione TDM 2000 (Italy)
- Hajde Creative (France)
- Izvan Fokusa (Croatia)
- Legebitra (Slovenia)
- Roma Youth Organization of Croatia (Croatia)
- Udruga Mladih V.U.K. (Croatia)
- VRUM Kunst & Kulturverein (Austria)
As a project funded by the European Union, it aims to:
- Develop 4M Storytelling, including a web application and interactive tutorial where the method will be available for everyone;
- Strengthen capacities of participants, as well as partner organizations working in culture and arts;
- Increase visibility to partners, the Erasmus + program, and final project results;
- Contribute to more active participation and cooperation between the target groups in the field of culture and arts.
